Стекните бољи увид помоћу побољшаног извештавања о оцени квалитета
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Ефикасни огласи повезују људе са садржајем који је најрелевантнији за њих, баш у тренутку када га траже. У AdWords-у можете да процените колико су релевантне ваше кључне речи, огласи и одредишне странице тако што ћете проценити оцену квалитета и њене компоненте: очекивану стопу учесталости кликова, релевантност огласа и кориснички доживљај одредишне странице. Од ове недеље уводимо неколико побољшања у извештавање о оцени квалитета која ће вам дати бољи увид у ове оцене.
Нове колоне статуса за оцену квалитета
Обавестили сте нас да су три компоненте оцене квалитета које су данас доступне у облачићу са статусом кључне речи од велике помоћи. Међутим, потребан вам је начин да прегледате велики број ових компоненти и да их лако делите. Да бисмо вам уштедели време и помогли да доносите утемељеније одлуке, на картицу „Кључне речи“ додајемо три нове опционалне колоне статуса за компоненте „Очекив. стопа учесталости кликова“, „Релевантност огласа“ и „Кориснички доживљ. одредишне странице“. Само додајте ове колоне у извештаје о кључним речима да бисте добили свеобухватан преглед тренутних оцена кључних речи.
Лекције о квалитету кључних речи у претходном периоду
Да бисте побољшали учинак кампање, важно је да схватите како промене на налогу, као што је оптимизација огласа, утичу на оцену квалитета. Од данас можете да видите пређашњу оцену квалитета и њене компоненте за све кључне речи. На тај начин можете да разумете како су се мењале током времена. Ови подаци ће бити доступни у четири нове колоне: „Оцена квалитета (у претх. периоду)“, „Кориснички доживљ. одредишне странице (у претх. периоду)“, „Релевантност огласа (у претх. периоду)“ и „Очекив. стопа учесталости кликова (у претх. периоду)“.
У извештајима о кључним речима је сада доступно 7 нових колона за компоненте оцене квалитета
Треба да знате две важне ствари о овим колонама:
1. Оне одражавају последњу познату оцену за период који сте изабрали. Имајте на уму да подаци из претходног периода нису доступни за датуме пре 22. јануара 2016.
2. Ако на извештаје о кључним речима примените сегмент „Дан“, те колоне ће приказивати дневне вредности које одражавају какве су оцене биле на крају сваког дана.
Ажурирани извештај о кључним речима са пређашњом оценом квалитета сегментиран према дану
Ажурирани извештај о кључним речима са пређашњом оценом квалитета сегментиран према дану
Да бисте схватили како то изгледа, погледајмо горенаведени пример извештаја који је сегментиран према дану. Рецимо да је 10. фебруар и да желите да видите оцену квалитета за кључну реч „поморанџе“ од 3. до 8. фебруара.
● Најпре обратите пажњу на то да тренутна оцена квалитета у колони „Оцена квалитета“ износи 3/10. Ова колона увек приказује тренутну оцену квалитета, без обзира на датум за који је извештај.
● Затим можете да видите да нова колона „Оцена квалитета (у претх. периоду) показује последњу познату оцену квалитета за период на који се извештај односи, 4/10, као и пређашњу оцену за сваки дан у том периоду.
● Када нема довољно приказа или кликова да би се прецизно одредила оцена квалитета кључне речи, као 7. и 8. фебруара, видећете празну оцену квалитета („—“).
Сазнајте више
Ове нове колоне оцене квалитета су доступне и на нивоу менаџерског налога, а ускоро ће бити доступне и у уређивачу извештаја. Савете и најбоље праксе у вези са оценом квалитета можете да пронађете у водичу за квалитет огласа или AdWords центру за помоћ.
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Quality score reporting provides insight into the performance of your campaigns and ad groups, as well as the performance of individual keywords. Improved quality score reporting can give you a more detailed understanding of how your campaigns are performing, including where changes could be made to improve performance. This can help you make better decisions about where to allocate your budget and which keywords may need to be adjusted or removed. Additionally, improved quality score reporting can help you identify potential issues with your campaigns and ads, such as poor ad relevance or low click-through rate (CTR). This can help you quickly address any issues that may be negatively impacting your campaigns and optimize your performance.
ОдговориИзбришиQuality score reporting is an essential aspect of digital advertising, as it provides insight into how well ads are performing and how to optimize them. Here are some ways that improved quality score reporting can help gain better insight:
ОдговориИзбришиIdentify areas for improvement: Improved quality score reporting can help identify which aspects of an ad need improvement, such as ad relevance, landing page experience, and expected click-through rate. This insight can help advertisers make targeted optimizations to improve their ads' performance.
Track progress over time: Tracking quality score over time can provide insight into the effectiveness of ad optimizations and changes. This can help advertisers understand which changes are positively impacting their ad performance and which are not.
Prioritize ad spend: Quality score reporting can help advertisers identify high-performing ads that are most effective in achieving their campaign goals. By prioritizing spend on these ads, advertisers can optimize their budget and maximize their return on investment.
Understand ad performance in context: Improved quality score reporting can provide additional context around ad performance, such as how it compares to industry benchmarks or competitor ads. This can help advertisers gain a better understanding of their ad's effectiveness and how to improve it.
In summary, improved quality score reporting can help advertisers gain better insight into their ad performance, identify areas for improvement, track progress over time, prioritize ad spend, and understand ad performance in context.
It seems like you have provided a statement or an announcement from AdWords about some new improvements that they are rolling out for their Quality Score reporting. The Quality Score is a measure of how relevant an ad is to the user's search query and how likely it is to receive clicks.
ОдговориИзбришиTo give advertisers better insight into their Quality Score, AdWords is adding three new optional status columns for the Expected components to the Keywords tab - "click-through rate", "Ad relevance" and "User experience. landing pages". These columns will allow advertisers to view a large number of these components and share them easily, giving them a comprehensive overview of their current keyword scores.
In addition, AdWords is also providing insights on the quality of keywords in the previous period. Advertisers can now see the previous Quality Score and its components for all keywords, which will help them understand how their account changes, such as ad optimization, affect Quality Score. This data will be available in four new columns - "Quality rating (in the previous period)", "User experience. landing pages (in the previous period)", "Ad relevance (in the previous period)" and "Expect. click-through rate (in the previous period)".
These improvements in Quality Score reporting will help advertisers make more informed decisions and improve their campaign performance.
Effective ads indeed aim to connect people with the most relevant content when they are actively seeking it. In AdWords, evaluating the relevance of keywords, ads, and landing pages is done through Quality Score and its components: expected click-through rate, ad relevance, and landing page user experience. To provide better insights into these scores, several improvements to Quality Score reporting have been rolled out. Here are the key updates:
ОдговориИзбришиNew status columns for quality assessment: Three new optional status columns have been added to the Keywords tab, allowing you to view and easily share the components of Quality Score. These columns include "Expected click-through rate," "Ad relevance," and "Landing page user experience." By adding these columns to your keyword reports, you can gain a comprehensive overview of your current keyword scores.
Lessons on the quality of keywords in the previous period: Understanding how changes in your account, such as ad optimization, affect Quality Score is crucial for improving campaign performance. To facilitate this, the previous Quality Score and its components for all keywords are now available. Four new columns have been introduced: "Quality rating (in the previous period)," "User experience. landing pages (in the previous period)," "Ad relevance (in the previous period)," and "Expect. click-through rate (in the previous period)." These columns allow you to track changes in Quality Score over time and assess the impact of optimizations.
Historical data availability: It's important to note that historical data for Quality Score components is available only from January 22, 2016, onwards. Data prior to this date is not accessible.
Daily segmentation of Quality Score components: If you apply a "Day" segment to your keyword reports, the Quality Score component columns will show daily values reflecting the ratings at the end of each day. This segmentation provides a granular view of how Quality Score varied over the selected reporting period.
These new quality score columns are also available at the manager account level and will soon be accessible in the report editor. For more detailed information, you can refer to the Ad Quality Guide or the AdWords Help Center, which offer tips and best practices for optimizing Quality Score.
Overall, these improvements to Quality Score reporting aim to save you time, provide better insights, and assist in making informed decisions to enhance the relevance and performance of your ads.
ОдговориИзбришиThe purpose of effective ads is to connect people with the most relevant content at the moment they are searching for it. AdWords allows you to assess the relevance of your keywords, ads, and landing pages by evaluating the Quality Score and its components: expected click-through rate, ad relevance, and landing page user experience. This week, we are introducing several improvements to Quality Score reporting to provide you with better insights into these scores.
New Status Columns for Quality Rating:
Based on your feedback, we understand that the three Quality Score components available in the keyword status bubble are helpful. However, you also need a way to view and share a large number of these components easily. To save you time and help you make more informed decisions, we are introducing three new optional status columns for the expected components in the Keywords tab: click-through rate, ad relevance, and landing page user experience. By adding these columns to your keyword reports, you can obtain a comprehensive overview of the current keyword scores.
Insights on the Quality of Keywords in the Previous Period:
Understanding how changes in your account, such as ad optimization, impact Quality Score is crucial for improving campaign performance. Starting today, you can see the previous Quality Score and its components for all keywords. This allows you to analyze how they have changed over time. These data will be available in four new columns: Quality rating (in the previous period), landing page user experience (in the previous period), ad relevance (in the previous period), and expected click-through rate (in the previous period).
Seven New Columns for Quality Score Components in Keyword Reports:
It is important to note two things about these columns:
They reflect the most recent rating for the selected period. Please be aware that historical data is not available for dates before January 22, 2016.
If you apply a "Day" segment to your keyword reports, these columns will display daily values that represent the ratings at the end of each day.
To better understand these changes, let's consider a sample report segmented by day. Suppose it is February 10th, and you want to view the quality score for the keyword "oranges" from February 3rd to February 8th:
The "Quality Rating" column shows the current quality score, which is 3/10. This column always displays the current quality score regardless of the date of the report.
The new column "Quality Score (in previous period)" shows the last known quality score for the reporting period, which is 4/10, as well as the previous scores for each day within that period.
When there are insufficient impressions or clicks to accurately determine a keyword's Quality Score, such as on February 7th and 8th, the Quality Score will appear as empty ("—").
You can also access these new quality score columns at the manager account level, and they will soon be available in the report editor. For quality score tips and best practices, you can refer to the Ad Quality Guide or the AdWords Help Center.
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If you have any specific questions or need further information related to AdWords, Quality Score, or any other topic, feel free to ask!
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ОдговориИзбришиIt appears that you've provided information about improvements to Quality Score reporting in Google AdWords. Here's a summary of the key points:
ОдговориИзбришиIntroduction of New Status Columns:
Three new optional status columns for the Expected components of Quality Score – "Expected click-through rate," "Ad relevance," and "Landing page user experience" are being added to the Keywords tab. This allows advertisers to view a comprehensive overview of their current keyword scores at a glance.
Lessons on Keyword Quality in the Previous Period:
Advertisers will now be able to see the previous Quality Score and its components for all keywords. This information helps in understanding how account changes, such as ad optimization, impact Quality Score over time. The four new columns include "Quality rating (in the previous period)," "User experience. landing pages (in the previous period)," "Ad relevance (in the previous period)," and "Expect. click-through rate (in the previous period)."
Seven New Columns for Quality Score Components:
Seven new columns are introduced in keyword reports to provide a detailed view of Quality Score components. These columns reflect the last known rating for the selected period, and historical data is available only from January 22, 2016.
Daily Values in Segmented Reports:
If a "Day" segment is applied to keyword reports, the new columns will show daily values reflecting what the ratings were like at the end of each day.
Availability and Further Information:
These new quality score columns are available at the manager account level and will soon be available in the report editor. Advertisers can find quality score tips and best practices in the Ad Quality Guide or the AdWords Help Center.
These improvements aim to provide advertisers with better insights into their Quality Score and its components, allowing them to make more informed decisions and optimize their campaigns for better performance. If you have any specific questions or if there's anything else you'd like to know, feel free to ask!
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ОдговориИзбришиEffective advertising connects people with relevant content when they're actively seeking it. AdWords now offers improved Quality Score reporting with new status columns and insights into previous periods.
New Status Columns: Three optional status columns for expected components - click-through rate, ad relevance, and landing page user experience - provide a comprehensive view of keyword scores.
Previous Period Insights: Understand how account changes affect Quality Score with previous score and component data for all keywords. Four new columns display previous Quality Score ratings.
These enhancements offer better insight into campaign performance and help in making informed decisions. The updated reports reflect the latest data, enabling advertisers to optimize their strategies effectively.
For more information and best practices, visit the Ad Quality Guide or the AdWords Help Center.
Posted by John Diorio, Product Group Manager, Search Ads
Effective ads connect people with the most relevant content when they're actively searching for it. In AdWords, you can gauge the relevance of your keywords, ads, and landing pages by assessing Quality Score and its components: expected click-through rate, ad relevance, and landing page user experience. Starting this week, we're introducing several enhancements to Quality Score reporting to provide you with better insights into these scores.
ОдговориИзбришиNew Status Columns for Quality Rating:
We've heard your feedback that the existing Quality Score components are helpful but that you need a more convenient way to view and share them across a large number of keywords. To streamline your workflow and enable more informed decision-making, we're introducing three new optional status columns for the Expected components in the Keywords tab: click-through rate, ad relevance, and landing page user experience. Simply add these columns to your keyword reports to obtain a comprehensive overview of your current keyword scores.
Insights into Previous Period's Keyword Quality:
Understanding how changes in your account, such as ad optimizations, impact Quality Score is crucial for improving campaign performance. From now on, you can view the previous Quality Score and its components for all keywords. This allows you to track how they've evolved over time. These data will be presented in four new columns: Quality rating (in the previous period), landing page user experience (in the previous period), ad relevance (in the previous period), and expected click-through rate (in the previous period).
Seven new columns for Quality Score components are now available in keyword reports. Here are two key points to note:
These columns display the most recent rating for the selected period. Please be aware that historical data is unavailable for dates before January 22, 2016.
If you segment your keyword reports by day, these columns will showcase daily values reflecting the ratings at the end of each day.
To illustrate, consider a sample report segmented by day. Let's say it's February 10th, and you're interested in the quality score for the keyword "oranges" from February 3rd to February 8th:
The "Quality Rating" column displays the current quality score (3/10).
The new column "Quality Score (in previous period)" shows the last known quality score for the reporting period (4/10) as well as the previous score for each day within that period.
When there aren't sufficient impressions or clicks to determine a keyword's Quality Score accurately, such as on February 7th and 8th, you'll see an empty Quality Score ("—").
These new quality score columns are also accessible at the manager account level and will soon be available in the report editor. For further insights and best practices on Quality Score, refer to the Ad Quality Guide or the AdWords Help Center.
Effective ads connect users with relevant content when they're actively searching. In AdWords, Quality Score measures keyword, ad, and landing page relevance. We're enhancing Quality Score reporting with new status columns for click-through rate, ad relevance, and landing page experience. You can now see previous Quality Quality Score data for all keywords, aiding in performance tracking. These updates offer better insights and are available at the manager account level. Check the Ad Quality Guide or AdWords Help Center for more tips.
ОдговориИзбришиEffective ads connect people with the content most relevant to them, right when they're looking for it. In AdWords, you can assess how relevant your keywords, ads, and landing pages are by evaluating Quality Score and its components: expected click-through rate, ad relevance, and landing page user experience. Starting this week, we're rolling out several improvements to Quality Score reporting that will give you better insight into these scores.
ОдговориИзбришиNew status columns for quality assessment:
You let us know that the three Quality Score components available today in the keyword status bubble are very helpful. However, you need a way to view a large number of these components and share them easily. To save you time and help you make more informed decisions, we're adding three new optional status columns for the expected components to the Keywords tab: click-through rate, ad relevance, and user experience on landing pages. Just add these columns to your keyword reports to get a comprehensive overview of current keyword scores.
Lessons on the quality of keywords in the previous period:
To improve campaign performance, it's important to understand how account changes, such as ad optimization, affect Quality Score. Starting today, you can see the previous Quality Score and its components for all keywords. That way, you can understand how they have changed over time. These data will be available in four new columns: Quality rating (in the previous period), user experience on landing pages (in the previous period), ad relevance (in the previous period), and expected click-through rate (in the previous period).
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