Било да приказујете листу хотелских садржаја или врхунске брендове одеће, важно је да клијентима пружите бољи увид у производе и услуге које нудите пре него што кликну на оглас. Зато данас уводимо
додатке за структуриране фрагменте за све језике.
Структурирани фрагменти су структуриране информације које достављају оглашавачи и које се приказују уз текстуалне огласе. Од садржаја, преко брендова до типова производа, можете да изаберете унапред дефинисано „Заглавље“ и унесете листу прилагођених вредности које су најприкладније за ваше предузеће. На пример, ако сте бренд који се бави путовањима и промовишете хотеле, сада можете да направите структурирани фрагмент за заглавље „Садржаји“ и наведете садржаје хотела које нудите.
Коришћење структурираних фрагмената са додатним описима
Структурирани фрагменти и додатни описи имају различите атрибуте и предности.
|
Додатни описи
|
Структурирани фрагменти
|
Када треба да их користите
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Истакните оно по чему су ваше предузеће, производи или услуге јединствени.
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Истакните одређени аспект производа или услуга које нудите.
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Примери
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„Уштедите до 30%“, „Бесплатна достава“, „Корисничка подршка нон-стоп“
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(Садржаји) „Бесплатан Wi-Fi“, „Базен“ „Фитнес центар“
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Однос између вредности
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Дефинише их оглашавач
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Унапред дефинисана заглавља
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Ограничење броја знакова
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25 знакова по додатном опису
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25 знакова по вредности
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Минималан број приказаних вредности
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2
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1
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Максималан број приказаних вредности
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4
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Зависи од дужине вредности
и величине екрана
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Сазнајте више
Додаци за огласе, као што су структурирани фрагменти и додатни описи, обично побољшавају учинак огласа и фактор су који утиче на
ранг огласа. Иако додаци за огласе не испуњавају увек услове за приказивање, што више додатака направите, аукција ће бити успешнија у избору најбоље комбинације додатака која ће побољшати учинак.
Више информација о подешавању структурираних фрагмената потражите у
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