Ниво знања: напредни

Желите да будете информисани о свим вестима из Google-а који нису нужно везани само за AdWords али би свакако могли да буду интересантни за ваше пословање? Погледајте серију чланака Новости из Google-a". Као и до сада, линкови и текстови које преносимо са других званичних Google блогова су на енглеском језику.


Mobile Websites vs Responsive Design: What’s the right solution for your business?  | Google Mobile Ads Blog, 2012.07.10
As more of your competitors Go Mo, building a mobile-friendly site becomes more of a priority for your business. Over the past two years alone, mobile search traffic has increased five-fold. Customers are searching for your business from their mobile phones, and you need to engage them with a mobile experience designed for completing on-the-go tasks from their small screens. 

Mobile introduces exciting new opportunities for measuring the success of marketing campaigns, but connecting consumers’ mobile activities with advertisers’ business outcomes can be challenging. Increasingly, advertisers are redefining their direct response marketing strategies for mobile in order to more accurately measure the success of mobile campaigns. We recently sat down with Kerri Smith, Director of Mobility at iProspect, a leading, global digital marketing agency to discuss this topic.

+Apps Developers

Integrating Balsamiq Mockups with Google Drive | Google Apps Developer Blog, 2012.07.12
[Guest Post authored by Peldi Guilizzoni, from Balsamiq ]. [...] "We believe that tools should adapt to the way people like to work, not the other way around. That's why when Google Drive came out, we jumped at the chance to integrate Mockups with it. This is the story of how the integration happened."

+Webmaster Central

On Web Semantics | Webmaster Central Blog, 2012.07.16
In web development context, semantics refers to semantic markup, which means markup used according to its meaning and purpose. [...] Up until today authors were not always certain about what HTML element to use for what functional unit in their HTML page, though, and “living” specs like HTML 5 require authors to keep an eye on what elements will be there going forward to mark up what otherwise calls for “meaningless” fallback elements like div or span. [...] To know what elements HTML offers, and what meaning these elements have, it’s necessary to consult the HTML specs.


Beta ways to communicate and print  | Google Chrome Blog, 2012.07.09

Every day, millions of people around the world are able to see the faces and hear the voices of loved ones thousands of miles away, thanks to online video chat services. These services have revolutionized the way we work, play, and hang out with friends. 
In today’s Chrome Beta release, it’s now possible for you to grant web apps access to your camera and microphone right within the browser, without a plug-in. This is thanks to the getUserMedia API, which is the first big step for WebRTC, a new real-time communications standard that aims to allow high-quality video and audio communication on the web.